Our Story

To truly understand this extraordinary endeavor, we invite you to learn more about our Big Sur Project which generated a 14% return on investment. Before the Alliance acquired the Big Sur Ranch, it was in dismal shape. Toxic waste was dumped throughout the 385-acres. Abandoned cars were left to rust. And the eco system was struggling to sustain life. What was once a majestic area where the Esselen and Salinan Indians lived hundreds of years ago was almost no more. While most developers’ only desire would be to maximize the entitlements, this would not happen.

Something more meaningful was about to take place. 

An extraordinary vision from Adam C. Hall and the Alliance took to fruition. Ninety percent of the land was put into conservation. Now, this land stretches along 1.5 miles of spectacular California coastline. Quite often you’ll see blue and humpback whales patrol the coast. While North America’s largest and most endangered bird, the California Condor, cuts through the blue sky. In the thick forest, Monarch butterflies dance in random flight while Great Horned Owls perch themselves on limbs of tall redwood trees. The beauty of this majestic land has once again been returned to its full glory. And there it will forever stay because of The EarthKeeper Alliance.

“In wilderness is the preservation of the world.”–Henry David Thoreau, 
Author and Poet

“Wilderness is not a luxury, but a necessity of the human spirit.”–Edward Abbey, 
American Writer

“I don’t know what your destiny will be, but one thing I know: the only ones among you who will really be happy are those who have sought and found how to serve.”–Albert Schweitzer, 
Physician, Philosopher, Organist

“True Leadership is an inner quality as much as an exercise in authority.”–Robert K. Greenleaf, 
Founder of the Modern Servant Leadership Movement

“The sole meaning of life is to serve humanity.”–Leo Tolstoy
, Writer

“The high destiny of the individual is to serve rather than to rule...”–Edward Abbey,
American Author

“We make a living by what we get. We make a life by what we give.”–Winston Churchill
, British Prime Minister, Nobel Peace Prize Recipient

“We have it in our power to begin the world all over again...The birthday of a new world is at hand.”–Thomas Paine
, One of the Founding Fathers of the United States